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Marketing Illustration: New Venues, New Styles, New Methods

Edwin Blair

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Marketing illustration has come a long way in recent years. It's no longer just about creating pretty pictures. Today's marketing illustrations are more strategic, more engaging, and more effective than ever before.

Marketing Illustration: New Venues, New Styles, New Methods

by Steven Heller

4.4 out of 5

Language	:	English
File size	:	3317 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Print length	:	242 pages

In this article, we'll explore some of the latest trends in marketing illustration and show you how you can use them to improve your marketing campaigns.

New Venues for Marketing Illustration

Marketing illustration is no longer confined to the pages of brochures and magazines. Today, illustrations are being used in a wide variety of new venues, including:

Social media
Websites
Email marketing
Video marketing
Packaging
Trade show displays

This expansion into new venues has created a huge opportunity for illustrators. It means that there is now a greater demand for illustrations, and that illustrators can reach a wider audience than ever before.

New Styles of Marketing Illustration

The styles of marketing illustration have also evolved in recent years. Today, there is a greater emphasis on using illustrations to tell stories and convey emotions.

Some of the most popular styles of marketing illustration include:

Flat design: This style is characterized by its simplicity and use of bold colors and shapes.
Line art: This style uses simple lines to create elegant and minimalist illustrations.
Hand-drawn: This style has a more personal and organic feel.
3D illustration: This style can be used to create realistic and immersive illustrations.

The style of illustration that you choose will depend on the specific goals of your marketing campaign.

New Methods for Creating Marketing Illustrations

The methods for creating marketing illustrations have also changed in recent years. Today, there are a variety of digital tools that can be used to create illustrations, including:

Adobe Photoshop
Adobe Illustrator
Sketch
Procreate

These tools make it easier than ever to create high-quality illustrations. They also allow illustrators to experiment with different styles and techniques.

How to Use Marketing Illustration to Improve Your Marketing Campaigns

Marketing illustration can be a powerful tool for improving your marketing campaigns. Here are a few tips on how to use illustrations effectively:

Use illustrations to tell stories. Illustrations can be used to create compelling stories that will capture the attention of your audience.
Use illustrations to convey emotions. Illustrations can be used to convey a wide range of emotions, from happiness to sadness to anger. This can be a powerful way to connect with your audience on a personal level.
Use illustrations to simplify complex concepts. Illustrations can be used to simplify complex concepts and make them easier to understand.
Use illustrations to add personality to your brand. Illustrations can be used to create a unique and memorable brand personality.

Marketing illustration is a versatile tool that can be used to improve your marketing campaigns in a variety of ways. By experimenting with different styles and techniques, you can create illustrations that will capture the attention of your audience and help you achieve your marketing goals.

Marketing Illustration: New Venues, New Styles, New Methods

by Steven Heller

4.4 out of 5